Another old catalog featuring bathing belles, this one from S.K. Novelty Company in Brooklyn, New York. Its offerings are the type of composition cuties and quasi-Kewpies found on carnival midways, where barkers urged rubes to, "Step right up and win a Kewpie doll for the little lady."
The catalog opens with "Sweetums, the Belle of the Bathers." The price of $11.50 seems extremely extravagant, but it is for a dozen dolls, as made clear on other pages. The catalog states this bather is bisque, but I suspect it is a "bisque finish" advertised on subsequent pages. In the late 1910s into the 1920s, there was a fad for comic googly-eyed bathing beauty figurines. In 1919, Playthings, a magazine for the toy trade, announced that the novelty vogue of the year was wide-eyed "beach dolls" made of wood fiber or composition. The most famous of these flirtatious flapper figures was "Splash Me," copyrighted in 1918 by Genevieve Pfeffer.
Another starry-eyes seaside siren is "Miss Neptune, Jr.," the "Star of the Sea." She appears to be Sweetums in a different color scheme. Perhaps her fuller wavy wig is the reason for the dollar difference in the price.
Next is a cadre of composition Kewpie doll knockoffs gaudily gowned in bits of silk, ribbon, and "marabough" (I think the copywriter meant marabou), some with "wonderful" or "beautiful" wigs. No doubt the material was of the cheapest quality and the costumes simple, but they certainly added to the doll's commercial appeal.
The page featuring "Lovie, Jr." clarifies that the price is for a dozen. Lovie could be purchased with or without a wig, the bald version being $2 cheaper by the dozen.
The copywriter lays it on pretty thick for "Lotus Flower." Note that little Lotus is advertised as having a "bisque finish."
Lovie, Jr. reappears, now in a knit bathing suit and cap.
Another offering in a knit bathing outfit, as well as a mohair wig.
The hand-written margin note states that, "This is absolutely the largest novelty doll in the world." She is certainly sizable at 18 inches tall and could be ordered with or without a wig.
The final page declares that the company has many other items not listed in the catalog. It proudly proclaims the company's motto, "Aeroplane service and subway prices."